Ulta Beauty

Ulta Beauty, established in 1990, is the largest specialty beauty retailer in the United States, renowned for its comprehensive "all-in-one place" approach to beauty. The company offers an expansive assortment of over 25,000 products from more than 600 established and emerging brands, spanning mass-market to prestige cosmetics, skincare, haircare, and fragrance. Beyond retail, each Ulta Beauty store, including the Shirley, NY location, features a full-service salon providing hair, skin, and brow services, alongside makeup application and lessons. Praised for its industry-leading Ultamate Rewards loyalty program and seamless omnichannel experience, Ulta Beauty is a go-to destination for diverse beauty needs.