PRO Makeup
Ulta Beauty, established in 1990, is the largest beauty retailer in the U.S., renowned for its "All Things Beauty, All in One Place®" concept. It offers a comprehensive selection of over 25,000 products from approximately 500 well-established and emerging beauty brands, spanning cosmetics, fragrance, skincare, and haircare, across various price points. Each Ulta Beauty store, including the Sioux Falls location, also features a full-service salon providing hair, skin, brow, and makeup services. The company is praised for its personalized service, inviting store environment, and the industry-leading Ultamate Rewards loyalty program. Ulta Beauty aims to empower individuals by helping them look and feel their best, offering a unique blend of mass-market and prestige beauty products alongside professional salon treatments.