PRO Makeup
SEPHORA at Kohl's in Southlake, TX, represents a strategic partnership launched in Fall 2021, bringing Sephora's renowned prestige beauty experience into Kohl's department stores. This immersive, 2,500-square-foot shop-in-shop offers a curated selection of makeup, skincare, hair, and fragrance products from over 125 top brands, including popular names like Fenty Beauty and Rare Beauty. Staffed by Sephora-trained Beauty Advisors, the location provides expert advice, makeovers, and beauty classes. Customers can also benefit from Sephora's Beauty Insider rewards program and Kohl's Rewards on their purchases. The partnership has successfully attracted new and diverse customers, enhancing the beauty retail landscape by making prestige products more accessible.