PRO Makeup
Ulta Beauty is the largest specialty beauty retailer in the United States, renowned for its unique "all-in-one" business model that seamlessly integrates a vast selection of mass-market and prestige beauty products with professional in-store salon services. Founded in 1990, Ulta offers cosmetics, skincare, haircare, fragrance, and bath and body products from over 600 brands, alongside a full-service salon providing hair, skin, makeup, and brow treatments. Praised for its extensive product breadth, value, and convenience, Ulta Beauty aims to be the premier beauty destination, fostering discovery and personalized experiences for beauty enthusiasts. The St. Augustine location upholds this commitment, offering a comprehensive beauty shopping and service experience.