Ulta Beauty

Ulta Beauty is the largest U.S. beauty retailer, founded in 1990, operating on a unique 'retail and service' business model. The company offers a comprehensive assortment of over 25,000 products from more than 600 established and emerging brands, spanning prestige and mass-market cosmetics, fragrance, skincare, and hair care, including its own private label. Every store features a full-service salon, which provides a range of hair, skin, brow, and makeup services, enhancing the customer experience and driving foot traffic. Praised for its omnichannel presence and the industry-leading Ultamate Rewards loyalty program, Ulta Beauty is the premier destination for accessible, all-in-one beauty shopping.