PRO Makeup
Paradigm Beauty is Tampa’s premier destination for clean beauty, serving as the city’s first and only dedicated retailer for sustainable and non-toxic cosmetics. Founded by Amanda Mascaro, a Registered Nurse with a passion for ingredient transparency, the boutique offers a meticulously curated selection of global brands like Odacité and Saint Jane. Beyond retail, Paradigm Beauty provides a range of professional services, including therapeutic organic facials, specialized massages, and expert makeup applications. The studio also functions as an educational space, offering 'Clean Girl' and 'Full Glam' makeup training sessions. Highly regarded for its chic atmosphere and knowledgeable staff, it is a sanctuary for those seeking high-performance beauty without compromise.