PRO Makeup
SalonCentric, located in Urbandale, Iowa, is a premier wholesale distributor catering exclusively to licensed beauty professionals. Established in 2008 as a subsidiary of L'Oréal USA, this location provides an extensive inventory of over 120 industry-leading brands, including Redken, Matrix, and Pulp Riot. While the store's primary focus is professional hair care and color, it also serves as a vital resource for makeup artists, nail technicians, and estheticians, carrying professional lines like Kryolan and Bodyography. The Urbandale branch is highly regarded for its knowledgeable staff and well-organized aisles, maintaining a stellar 4.8-star reputation. Beyond retail, SalonCentric supports the local beauty community through an on-site education studio and professional masterclasses.