
Sephora is a globally recognized French multinational retailer, established in 1969, and a subsidiary of the luxury conglomerate LVMH since 1997. Renowned for its innovative "assisted self-service" shopping experience, Sephora encourages customers to explore and test a vast array of beauty products. The company offers an unparalleled selection of cosmetics, skincare, fragrances, hair care, and beauty tools from nearly 340 brands, alongside its popular private label, Sephora Collection. With over 2,700 stores across 34 countries and a robust online presence, Sephora also provides in-store beauty services, including makeup applications and beauty lessons. The brand is celebrated for its knowledgeable staff and welcoming environment, though some customer feedback mentions feeling observed while browsing.