Ulta Beauty

Ulta Beauty is the largest beauty retailer in the U.S., renowned for its unique "all things beauty in one place" concept. Founded in 1990, Ulta redefined the beauty shopping experience by offering a comprehensive assortment of over 25,000 cosmetics, fragrance, skincare, and haircare products from more than 600 established and emerging brands, spanning both mass and prestige categories. Each Ulta Beauty location, including the Water Mill, NY store, features a full-service salon providing professional hair, skin, makeup, and brow services. The company is praised for its extensive product selection, value proposition through its loyalty program, and convenient shopping experience.