PRO Makeup
SalonCentric in Wentzville is a premier wholesale beauty supply distributor catering exclusively to licensed professionals. Operated by State Beauty Supply of St. Louis—a family-owned business with roots dating back to 1967—this location serves as a vital resource for the regional stylist community. As a franchise of the L'Oréal USA-owned SalonCentric network, it provides access to elite brands like Redken, Matrix, and Mizani. Beyond product distribution, the store is a hub for professional development, offering advanced masterclasses through 'The Playbook' education platform. While primarily focused on professional hair color and care, the store also stocks a comprehensive range of nail and skincare supplies. It is highly regarded for its technical expertise and commitment to empowering local beauty entrepreneurs.