Ulta Beauty

Ulta Beauty, established in 1990, stands as the largest beauty retailer in the U.S., offering an expansive "all-in-one" shopping experience. Headquartered in Bolingbrook, Illinois, the company's business model successfully integrates a vast retail selection of over 25,000 products from more than 600 mass, prestige, and professional beauty brands with in-store salon services. Each Ulta Beauty location provides a full-service salon, offering hair, skin, and makeup treatments, alongside ear piercing. The brand is highly regarded for its comprehensive product assortment, value proposition, and industry-leading Ultamate Rewards loyalty program, which drives significant customer engagement and repeat business.