PRO Makeup
Sephora at Kohl's in Winchester, VA, is a prominent beauty retail destination offering a curated selection of prestige makeup, skincare, hair, and fragrance products. This innovative shop-in-shop concept, launched in partnership with Kohl's in August 2021, aims to make high-end beauty accessible to a broader customer base. Staffed by Sephora-trained Beauty Advisors, the store provides personalized consultations and allows customers to explore and test products from over 125 popular brands. The integration also extends Sephora's popular Beauty Insider loyalty program, enabling shoppers to earn and redeem points on their purchases. Praised for its convenience and comprehensive offerings, Sephora at Kohl's has significantly contributed to Kohl's beauty sales and attracted new, younger, and more diverse customers.