PRO Makeup
Ulta Beauty, established in 1990, stands as the largest beauty retailer in the U.S., renowned for its unique "all things beauty, all in one place" concept. Each expansive store, including the Central Valley, NY location, offers a comprehensive selection of mass-market and prestige cosmetics, fragrances, skincare, and haircare products, alongside its private label, Ulta Beauty Collection. Complementing its retail offerings, every Ulta Beauty features a full-service salon providing hair, skin, brow, and makeup services. The company is celebrated for its diverse product lines, knowledgeable staff, and the industry-leading Ultamate Rewards loyalty program, making it a premier destination for beauty enthusiasts seeking both products and professional services.