Hortensia

Hortensia is a distinguished beauty boutique and brand based in Montevideo, Uruguay, specializing in the innovative world of K-Beauty. Established in 2017, the business has become a premier destination for high-quality Korean skincare and professional nail solutions. Operating from an exclusive showroom in Pocitos, Hortensia offers a curated selection of renowned brands like COSRX and Kocostar, alongside their own signature line of gel nail stickers and beauty tools. With a near-perfect 4.9-star rating, the boutique is highly regarded for its expert-led approach to the 10-step Korean beauty routine and its commitment to cruelty-free, effective products.