PRO Makeup
Farmatodo is Venezuela's premier pharmacy and retail chain, established in 1918 and rebranded in 1988. Headquartered in Caracas, it revolutionized the local market by introducing the self-service 'autoservicio' model. While its primary focus is pharmaceutical, Farmatodo is a dominant force in the beauty sector, offering an extensive selection of mass-market cosmetics, skincare, and hair care brands. Known for its iconic blue-and-white architecture and 24-hour service, the chain is praised for its accessibility and modern shopping experience. Beyond retail, it engages the community through health programs and beauty activations, solidifying its status as a household name for everyday cosmetic needs.