Beauty Garden Cosmetics

Beauty Garden is a major Vietnamese retail chain specializing in authentic cosmetics and beauty products. Established in 2014, the company has grown into a prominent distributor with numerous stores across Vietnam, including several in Hanoi. [10, 12] They offer a vast selection of over 10,000 products from more than 200 international and domestic brands, spanning makeup, skincare, haircare, and fragrances. [10, 12] Beauty Garden positions itself as a one-stop shop for beauty enthusiasts, providing a wide range of popular brands like L'Oreal, Innisfree, La Roche-Posay, and 3CE. [3, 5, 12] While praised for its diverse product range and competitive pricing, the brand has faced some scrutiny regarding product labeling compliance. [5, 10]