
Hasaki Beauty & Clinic is a major Vietnamese beauty brand established in 2016, operating a dual business model of retail and clinical services. As a retailer, Hasaki offers a vast selection of authentic cosmetic and skincare products from hundreds of international and domestic brands through its extensive network of stores and a robust e-commerce platform. [6, 8, 15] Concurrently, its Hasaki Clinic division provides professional, high-tech dermatological and esthetic services, from acne and scar treatment to laser hair removal, positioning itself as a comprehensive destination for both beauty products and advanced skincare solutions. [10, 17] The company is known for its rapid expansion and focus on providing genuine products and professional care. [15]