36 STORE (My Pham Chinh Hang)

36 STORE (Mỹ Phẩm Chính Hãng) is a well-established cosmetics retail destination located in Pleiku, Gia Lai. Specializing in authentic beauty products, the store offers a comprehensive selection of skincare, makeup, and perfumes from renowned international and domestic brands. Known for its commitment to "Chính Hãng" (genuine) quality, it has become a trusted local hub for beauty enthusiasts seeking verified products in a market often crowded with counterfeits. While primarily a retail shop, it provides a professional shopping environment with staff knowledgeable in trending beauty routines. Its central location on Hai Bà Trưng street makes it highly accessible for the local community.