FBeauty

FBeauty is a chain of retail stores in Hanoi specializing in authentic cosmetics and beauty products. Launched in December 2019 by FPT Retail, a major Vietnamese technology retailer, FBeauty aims to provide customers with high-quality, imported beauty products with clear origins. The stores offer a wide range of skincare and makeup items, positioning itself as a reliable destination in a market with many counterfeit goods. FBeauty is part of FPT Retail's strategic expansion beyond electronics into promising sectors like pharmaceuticals and beauty.