Pretty & Pure

Pretty & Pure is a premier organic beauty concept store and spa located in Zurich, founded in 2013 by professional makeup artist Sarah Semrau. The business is a sanctuary for clean beauty enthusiasts, offering a curated selection of high-end niche brands alongside their own proprietary line, Pretty & Pure Organics. Beyond retail, the establishment features a dedicated spa providing holistic facials, Gua Sha treatments, and vegan manicures. Renowned for its expert-led makeup workshops and personalized 'Detox your Beautycase' sessions, Pretty & Pure has earned a stellar reputation for its commitment to sustainability, cruelty-free practices, and professional, heart-centered service.