PRO Makeup
Beauty Base is a long-standing UK beauty retailer, established in 1975 as a family-run business. Recognized for pioneering the 'open sell' self-service concept for fragrances in the UK, the company has expanded from its London roots to become a key destination for designer perfumes and affordable cosmetics. The Head Office in Park Royal serves as the hub for their online operations and customer service. They stock a wide variety of products ranging from luxury fragrances to budget-friendly makeup brands like LA Girl and W7.