SEPHORA

Sephora is the world's leading multinational prestige beauty retailer, founded in France in 1969 and owned by the luxury conglomerate LVMH. Pioneering the 'open-sell' retail concept, Sephora offers an unparalleled assortment of nearly 340 brands, including its own private label, Sephora Collection . The business model is centered on experiential shopping, encouraging customers to 'try before you buy' . Beyond product sales, the company provides in-store custom makeovers for special occasions, including bridal looks, and offers free beauty classes and consultations, establishing itself as a comprehensive destination for beauty enthusiasts .